AutoNetTV’s Lobby TV program changes monthly – allowing for greater rotation of automotive service topics and fresh entertainment content. REELZCHANNEL content focuses on movies that are new in theaters and on DVD, as well as fun storylines such as the Top 10 Football Movies and Top 10 Movies with Angelina Jolie.

An independent study of the AutoNetTV program, conducted by Nielsen Media Research, reveals 84% of automotive service customers agreed that, “AutoNetTV is a good thing to offer customers,” and 81% agreed the program is informational, which led to 21% becoming interested in obtaining additional products or services. The addition of REELZCHANNEL content to AutoNetTV’s existing entertainment lineup from CBS (including shows like Rachael Ray, CBS Sports, Big Bang Theory, The Doctors), Dr. Oz, Nate Berkus, and more, will greatly lower customers’ perceived wait time – which directly leads to an increase in Customer Satisfaction Index scoring.

“REELZCHANNEL is an incredibly fun channel that my family enjoys watching at home, but until now was only viewable with a cable or satellite TV subscription”, commented Robert Cannon, Chairman and President of AutoNetTV Media, Inc. “Although regular TV is great for viewing at home, it has no place in an automotive business due to competitors’ commercials, inappropriate content, and the lack of programming that lifts sales of preventive maintenance and repair services. So we’re thrilled to offer the great content from REELZCHANNEL as part of our overall programming package.”

“As REELZCHANNEL continues to grow and evolve, we are excited to have the unique opportunity to partner with AutoNetTV”, said John deGarmo, REELZCHANNEL SVP of Sales and Distribution. “By partnering with AutoNetTV, REELZCHANNEL will expand the reach of our network by more than 2 million viewers.”

National studies have shown that 9 out of 10 vehicles have at least one maintenance or repair item that has not been performed, generally due to lack of education. The AutoNetTV program empowers vehicle owners to make informed decisions that will ensure their safety and protect their automotive investment.

About AutoNetTV
AutoNetTV pioneered automotive television programming for customers in waiting areas to educate and entertain customer who wait for their vehicle to be serviced. The custom programming informs customers on their factory scheduled maintenance needs and repair services, leading to greater sales of parts and services, all while improving CSI scores due to a perceived reduction in wait time and improved environment. The monthly program also provides multiple options for businesses to integrate their branded messages within the programming content. AutoNetTV also provides Web Tools to automatically update websites with automotive videos, and the related text to those videos as articles, tagged for enhanced SEO value – boosting page rank and search results – providing keywords, tags and links tying the business to its target geographic service market. AutoNetTV has received awards from the automotive industry and online People’s Choice for its credible reports on the benefits of proper vehicle care. For more information, log on to http://www.autonettv.com/.

About REELZCHANNEL
REELZCHANNEL—TV About Movies® is the only cable and satellite network devoted to delivering entertaining and informative programming that is all about movies, including the celebrities, fashion, music and stories behind the stories. With shows featuring movie and entertainment experts, including Leonard Maltin, Richard Roeper, Sam Rubin and John Salley fans get trusted insight into movies wherever they’re playing, whether in theaters or at home. REELZCHANNEL reaches more than 53 million homes on DIRECTV channel 238, Dish Network channel 299, Verizon FiOS TV channel 233, AT&T U-verse channels 799/1799HD and cable systems nationwide. Find REELZCHANNEL in your area by entering your zip code at http://www.reelzchannel.com//watch. Owned by Hubbard Media Group, REELZCHANNEL is headquartered in Albuquerque, NM with an entertainment bureau in Los Angeles. For more information, please contact the REELZCHANNEL Media Line 877- REELZTV (733-5988) / pr@reelz.com.

“The addition of AutoNetTV was a natural evolution of the product line as it completes the user experience for OwnerAutoSite.com,” said David Niemiec, general manager – Business Performance Services, Mitchell 1. “Our AutoNetTV Video Blog provides a library of over 50 videos that explains, in easy-to-understand language, why specific maintenance items are important to the long term health of their vehicle.”

“Mitchell1 is looking to give the service center and the customer the ultimate experience to keep cars running at peak efficiency,” said Robert Cannon, CEO, AutoNetTV. “Combining our AutoNetTV Lobby video program with our online video Web Tools gives both the customer and the service center the ability to visually understand the recommended services and why they need regular maintenance.”

“We are pleased to be the first in the industry to combine online service history with an extensive suite of automotive educational content for vehicle owners,” said Chris Arden, OwnerAutoSite product manager, Mitchell 1. “This complete set of interactive Web tools will help vehicle owners more effectively manage their vehicle’s maintenance lifecycle and improve their relationship with participating service centers.”

To learn more about OwnerAutoSite.com and AutoNetTV visit www.mitchell1.com/oas

About Mitchell 1
Headquartered in Poway, California, Mitchell 1 has provided quality repair information solutions to the automotive industry for 90 years. The Mitchell 1 family of products includes a complete line of integrated software tools designed to improve repair shop productivity. Mitchell 1’s OnDemand5 and Manager products now serve as the industry standard for innovative repair, estimating and management software. The Mitchell 1 Business Performance Services gives shop owners automated marketing solutions to improve bottom line profits. Mitchell 1 is a recipient of the ASE Blue Seal of Excellence award. For more information on Mitchell 1 products and services, automotive professionals can log onto the company’s Web site at http://www.mitchell1.com/.

About AutoNetTV
AutoNetTV is the pioneer of automotive television programming for customers in the waiting areas of service centers. Service centers throughout North America receive this custom programming to educate customers on their factory scheduled and preventative maintenance needs, and to improve their waiting experience. AutoNetTV combines fast-paced entertainment pieces from CBS with independent editorial content to increase customer satisfaction and preventative maintenance services. The monthly program is approximately an hour and a half long and provides multiple options for major service brands to integrate their branded messages within the existing AutoNetTV programming content. AutoNetTV also provides the Pro Channel, dedicated to the owners and team members of service centers. This program provides business and marketing insights, technical training, and other industry-specific messages devoted to the professionals working in the automotive aftermarket. The Pro Channel is also used by major brands as a corporate communication platform. The AutoNetTV Web Tools brings powerful, search optimized consumer education videos to the websites of automotive service centers. Website: AutoNetTV.com

Colony Tire

The AutoNetTV waiting-room programming at Colony Tire locations will teach customers about the performance, safety and cost-saving benefits of having regular maintenance service done on their vehicles. The interesting educational reports cover a range of topics from Air Conditioning Service and Differential Service to Higher Mileage Service Intervals. The education content is integrated with entertainment segments such as movie reviews and programming from CBS including Rachel Ray, College Sports TV, The Early Show and more.

“We here at Colony Tire are thrilled to work with AutoNetTV, “says Doug Hodges, Executive Vice President of Colony Tire. “With the informative automotive education and top-notch entertainment, it truly is the best of both worlds. I’m glad to say our shops enjoy it and, more importantly, our customers enjoy it.”

The balance of education and entertainment will create a positive waiting experience for customers at Colony Tire. In a recent Nielsen Company study, customer surveys found 84% agreed that AutoNetTV is a good thing for a service center to offer its customers. Additionally, 1 out of 5 customers became more interested in obtaining a product or service after watching AutoNetTV.

“AutoNetTV is very excited to work with the great folks at Colony Tire,” says Bobby Cannon, AutoNetTV Sales Manager. “They recognize the many benefits of having a well-informed customer, and reinforcing the benefits of their services while people sit and wait. The program looks fantastic with the inclusion of Colony Tire TV spots, focused on brand reinforcement and current promotions. We look forward to being a part of their overall company marketing plan.”

About AutoNetTV
AutoNetTV is the pioneer of automotive television programming for customers in the waiting areas of service centers. 6,000 service centers throughout North America receive this custom programming to educate customers on their factory scheduled and preventative maintenance needs, and to improve their waiting experience. AutoNetTV combines fast-paced entertainment pieces from CBS with independent editorial content to increase customer satisfaction and preventative maintenance services. The monthly program is approximately an hour and a half long and provides multiple options for major service brands to integrate their branded messages within the existing AutoNetTV programming content. AutoNetTV also provides the Pro Channel, dedicated to the owners and team members of service centers. This program provides business and marketing insights, technical training, and other industry-specific messages devoted to the professionals working in the automotive aftermarket. The Pro Channel is also used by major brands as a corporate communication platform. The AutoNetTV Web Tools brings powerful, search optimized consumer education videos to the websites of automotive service centers.

About Colony Tire
Colony Tire started out in 1976 with just two gasoline pumps in Rodanthe, NC. Today, Colony Tire is one of the leading tire distributors in North America. 500+ associates operate 225 vehicles and 40 locations in North Carolina and Virginia. Colony Tire’s primary objective is to exceed their customer’s expectations for service. They provide high-quality products and services at reasonable prices in order to develop strong relationships with their customers. Visit www.colonytire.com.

AskPatty.com

AutoNetTV has partnered with some of the most well-respected and established media companies (such as CBS – as part of the CBS Outernet division) and automotive organizations in the world.

Robert Cannon, Chairman of AutoNetTV, says, “We are delighted to be working with AskPatty. Jody DeVere is truly one of the great marketers in this industry. We think the AutoNetTV products will benefit AskPatty’s followers and professional clients as well.”

The AskPatty.com Certified Female Friendly training helps automotive organizations build, develop and maintain a high-performance workforce aimed at improving communication with women by offering virtual interactive training that transforms workforce performance management into an ongoing, dynamic process. Women car owners can locate a Certified Female Friendly location by zip code at www.askpatty.com.

“AutoNetTV helps automotive service center owners change their approach to communicating more effectively with women by utilizing educational video, blogs and other social content to empower women with automotive education. Women are not the same as men, and they do not make purchasing decisions in the same way as men. Women not only communicate differently, but also buy differently. Business Week reports that women make over 80 percent of the buying decisions in US households today. In effect, they have become nearly every family’s chief purchasing officer,” says Jody DeVere, President of AskPatty.com.

“AutoNetTV’s mission closely parallels AskPatty’s: Empowering consumers to make good automotive choices and helping service center owners and their staff to provide a better customer experience,” said Lance Boldt, Co-Founder of AutoNetTV. “A record of consistently delivering value to both constituencies is why AskPatty.com is the #1 automotive advice site for women and AskPatty’s Certified Female Friendly program is highly sought after by automotive service providers.”

About AutoNetTV
AutoNetTV is the pioneer of automotive television programming for customers in the waiting areas of service centers. 6,000 service centers throughout North America receive this custom programming to educate customers on their factory scheduled and preventative maintenance needs, and to improve their waiting experience. AutoNetTV combines fast-paced entertainment pieces from CBS with independent editorial content to increase customer satisfaction and preventative maintenance services. The monthly program is approximately an hour and a half long and provides multiple options for major service brands to integrate their branded messages within the existing AutoNetTV programming content. AutoNetTV also provides the Pro Channel, dedicated to the owners and team members of service centers. This program provides business and marketing insights, technical training, and other industry-specific messages devoted to the professionals working in the automotive aftermarket. The Pro Channel is also used by major brands as a corporate communication platform. The AutoNetTV Web Tools brings powerful, search optimized consumer education videos to the websites of automotive service centers.
Website: http://www.AutoNetTV.com

About AskPatty.com
The Ask Patty.com, Inc. website and blog is a safe place for women to get advice on car purchases, maintenance and other automotive related topics. Women can shop for vehicles at our network of Certified Female Friendly locations across the U.S and Canada.
Ask Patty Certified Female Friendly Program:

Properly armed with the right tools and training automotive retailers can increase their share of the largest and fastest growing demographic of new vehicle buyers in the US — Women. The AskPatty Certified Female Friendly program was designed specifically for automotive retailers to attract, sell, retain and keep loyal women consumers.

AskPatty.com Certified Female Friendly Promise:
An Ask Patty Certified Female Friendly automotive retailer creates a safe and comfortable environment where women feel welcome and makes the experience of purchasing and maintaining her vehicle a pleasant one. AskPatty.com trained and Certified Female Friendly locations are held to a high level of customer satisfaction for women consumers.

Find out how to become Ask Patty.com Certified Female Friendly here:
http://www.askpatty.com/getcertified/

Using AutoNetTV Web Tools, an ASA member’s site will be automatically updated with articles, automotive news and videos. With new content added weekly, a shop’s Web site can become the “go-to source” for prospects and customers alike. This special feature is included with an ASA member’s AutoNetTV subscription (if obtained by August 1st).

In addition, the DVDs received by ASA members who subscribe to AutoNetTV will now receive ASA-branded discs that contain specific ASA messages, either for consumers in a shop’s waiting area or for the Pro Channel programming for employees.

AutoNetTV programming entertains and educates customers while they’re on-site, with an emphasis on vehicle maintenance, safety and the importance of having worked performed on schedule. Pro Channel programs can be viewed before and after hours by employees, and address such topics as sales and marketing strategies, the latest industry products and services, and training, tips and best practices for technicians, managers and owners.

“AutoNetTV provides members with an invaluable consumer and employee educational tool at a low cost. Through the use of the DVDs, members have a virtual service advisor educating their customers on the importance of preventive maintenance,” said B.J. Johnson, ASA’s vice president of membership services. “In addition, the Web tools option offers added marketing capability to help increase the car count for the member-business. ASA is appreciative of AutoNetTV’s continued support of the association and its members.”

AutoNetTV is a pioneer in the field of television programming for on-site customers of automotive service and repair facilities. These programs allow service centers to conveniently educate customers on their factory-scheduled and preventive maintenance needs, and to improve their waiting experience. Pro Channel programs provide business and marketing insights, technical training, and other industry-specific messages devoted to professionals working in the automotive service and repair industry.

“We’re proud of our membership in and support of ASA, and feel strongly that it provides great benefits to the entire aftermarket. Enhancing our award-winning lobby TV program with messages from ASA to its members only helps to spread the aftermarket message further.” said Lance Boldt, co-founder of AutoNetTV. “ASA members will love how easily the Web Tools integrate with their web site, and that every article published will be tagged specifically for their shop – giving them greater results in search engine ranking.”

ASA members receive special discounted pricing on quality consumer education and staff training in one package, in DVD format.

To learn more about AutoNetTV or any of the more than 35 ASA member benefits, call (800) 272-7467, ext. 295; or access ASA’s electronic benefits portfolio within ASA OnDemand, which can be downloaded from www.ASAOnDemand.com.

The Automotive Service Association is the largest not-for-profit trade association of its kind dedicated to and governed by independent automotive service and repair professionals. ASA serves an international membership base that includes numerous affiliate, state and chapter groups from both the mechanical and collision repair segments of the automotive service industry. ASA’s headquarters is in Bedford, Texas.

ASA advances professionalism and excellence in the automotive repair industry through education, representation and member services. For additional information about ASA, including past news releases, go to www.ASAshop.org.

“AutoNetTV offers a terrific solution that simply solves the dilemma of reaching today’s busy consumers in an out-of-home environment,” said John Driscoll, VP/Group Publisher of Car and Driver and Road & Track. “We offer our clients many opportunities to reach automotive enthusiasts and in-market shoppers through our platforms in print, digital, radio, mobile and CRM programs. Now we will be able to offer them another effective way to reach millions of viewers each month through the AutoNetTV network.”

“We are excited about our relationship with Car and Driver and Road & Track,” says AutoNetTV Chairman and CEO, Robert Cannon. “These iconic brands provide credible and authoritative content, and they have powerful relationships with advertisers in the automotive and aftermarket space. AutoNetTV’s quality programming content in the waiting-rooms reaches consumers in a receptive environment.”

National studies have shown that 9 out of 10 vehicles have at least one maintenance or repair item that has not been performed, generally due to lack of education or a lack of trust in the source of information. The AutoNetTV program empowers vehicle owners to make informed decisions that will ensure their safety and protect their automotive investment. Many of the nation’s largest automotive brands have implemented, or are testing, the AutoNetTV program to obtain the benefits from having a more informed customer base. These automotive brands, along with other national advertisers of multiple products and services, are provided the opportunity to reinforce their messages to a captive audience with the engaging power of television programming.

About AutoNetTV
AutoNetTV is the pioneer of automotive television programming for customers in the waiting areas of service centers. Nearly 6,000 service centers throughout North America receive this custom programming to educate over 2 million customers each month on their factory scheduled and preventative maintenance needs and to improve their waiting experience. AutoNetTV combines fast-paced entertainment pieces from CBS with independent editorial content to increase customer satisfaction and preventative maintenance services. The monthly program is approximately an hour and a half long and provides multiple options for major service brands to integrate their branded messages within the existing AutoNetTV programming content. AutoNetTV also provides the Pro Channel, dedicated to the owners and team members of service centers. This program provides business and marketing insights, technical training, and other industry-specific messages devoted to the professionals working in the automotive aftermarket. The Pro Channel is also used by major brands as a corporate communication platform. The AutoNetTV Web Tools brings powerful, search optimized consumer education videos to the websites of automotive service centers. Website: http://www.AutoNetTV.com

Car and Driver and Road & Track
Car and Driver (http://www.hfmus.com/hfmus/media_kits/automotive/car_and_driver/about_us) and Road & Track (http://www.hfmus.com/hfmus/media_kits/automotive/road_track/about_us) magazines deliver the most professional, well-educated and affluent readers. Our enthusiast audience is comprised of automotive experts who regularly influence the purchases of others who seek their advice and are opinion leaders, information providers and brand ambassadors. These strong magazine brands extend to many platforms including web sites, mobile sites, radio, CRM, integrated marketing database and more.

About Hachette Filipacchi Media U.S.
Hachette Filipacchi Media U.S. (www.hfmus.com) enthusiast brands and targeted media products reach nearly 60 million consumers through magazines, online and mobile content. The company’s editorial hallmarks are trusted expert content along with independent product testing. Our prestigious brands fall into six sectors and include: Fashion (ELLE, ELLEgirl); Automotive (Car and Driver, Road & Track, Jumpstart Automotive Media); The Luxury Design Group (ELLE DECOR, Metropolitan Home, PointClickHome); Women & Health (Woman’s Day and Woman’s Day Special Interest Group) and Enthusiasts (American Photo, Boating, Cycle World, Flying, Popular Photography, Premiere and Sound & Vision). HFM U.S. is part of Lagardère’s (www.lagardere.com) media division Lagardère Active, a producer of special interest content in over 40 countries.

The first program will air on Friday, April 24.

“Automotive Market Weekly is the culmination of a year’s worth of planning, and is a natural extension of our online industry news reporting,” said Jim Savas, vice president and general manager of Advanstar’s Automotive Group. “We’re looking forward to working with AutoNetTV to bring this new program to the web. They are dedicated to providing valuable, professional automotive content to the online community, including SearchAutoparts.com. We’re looking forward to the opportunities Automotive Market Weekly will present for our viewers, readers and advertisers.”

Under terms of the agreement, Advanstar’s award winning editorial team will provide the content for the program while all production aspects will be handled by AutoNetTV.

“We are delighted to partner with Advanstar Automotive Group (AAG) to produce the Automotive Market Weekly,” says AutoNetTV vice president and co-founder, Lance Boldt. “Advanstar is extending its tradition of bringing the best strategic and tactical information to the automotive aftermarket –in print, online, and now with the power of video. In the spirit of Advanstar’s online community, AutoPro Workshop, the Automotive Market Weekly will have a tremendous impact on all aspects of the aftermarket, from manufacturers, distributors, service and repair technicians and those providing support services.”

“Automotive Market Weekly is a perfect complement to AutoNetTV’s monthly Pro Channel TV program that provides technical, marketing and customer service training to the aftermarket,” commented Robert Cannon, chairman and CEO of AutoNetTV. “AutoNetTV’s first class production quality combined with AAG’s news gathering resources will truly make Automotive Market Weekly the voice of the aftermarket.”

Fueled by Advanstar
Advanstar Communications (www.advanstar.com) is a leading provider of integrated media solutions to the automotive aftermarket, off-road and powersports industries, offering a portfolio of 5 industry leading magazines including titles Dealernews, 2 Wheel Tuner, Aftermarket Business, Automotive Body Repair News and Motor Age; 15 targeted supplements and buyers guides; 15 consumer events including leading brands Off-Road Expo, the largest off-road consumer show series in the country and the International Motorcycle Shows, the largest consumer motorcycle event series in the world; Dealer Expo, voted a 2005 Tradeshow Week Fastest 50 tradeshow winner; 12 websites including Search-Autoparts.com, the automotive aftermarket’s largest B2B website, and 42 training manuals for vehicle industry professionals, trade buyers, and enthusiasts.

Through a multi-media approach, Advanstar reaches nearly 9 million original equipment and aftermarket manufacturers, distributors, service & repair professionals, retailers, and consumers. Advanstar drives insightful news analysis, research and trends, entertainment, new product information and buying opportunities to customers at their office, home, and race track — keeping them passionate, competitive, and connected.

About AutoNetTV
AutoNetTV is the pioneer of automotive television programming for customers in the waiting areas of service centers. Over 5,000 service centers throughout North America receive this custom programming to educate over 3 million customers each month on their factory scheduled and preventative maintenance needs, and to improve their waiting experience. AutoNetTV combines fast-paced entertainment pieces from CBS with independent editorial content to increase customer satisfaction and preventative maintenance services. The monthly program is approximately an hour and a half long and provides multiple options for major service brands to integrate their branded messages within the existing AutoNetTV programming content. AutoNetTV also provides the Pro Channel, dedicated to the owners and team members of service centers. This program provides business and marketing insights, technical training, and other industry-specific messages devoted to the professionals working in the automotive aftermarket. The Pro Channel is also used by major brands as a corporate communication platform. The AutoNetTV Web Tools brings powerful, search optimized consumer education videos to the websites of automotive service centers. Website: http://www.AutoNetTV.com

The short video explores common misconceptions about the role of the Automotive Aftermarket in maintenance and repair services as it relates to a new vehicle warranty. Warranty laws are explained along with the practical and economic benefits of having maintenance and repair work performed at local service facilities. Incorrectly, dealership advertisements often leave consumers with the impression that only their technicians are able to properly service a particular make of vehicle and that their brand of parts are required to maintain the vehicle warranty – this is simply not true. “OE vs. Aftermarket” educates consumers on the legality and reality of warranty protection.

“We’re very pleased to receive this award from the Women’s Board,” said Brandon Storrs, AutoNetTV’s Production Manager. “Because women make over half of automotive service decisions, we try very hard to make our programming helpful and entertaining for women.”

The segment plays in the waiting lounges of nearly 5,100 automotive service centers contracted to receive the AutoNetTV programming in the U.S. and Canada. AutoNetTV combines automotive educational content with entertainment pieces from CBS, movie reviews, celebrity interviews and car reviews.

View the award winning segment, ‘OE vs. Aftermarket’.

About AutoNetTV
AutoNetTV is the pioneer of automotive television programming for customers in the waiting areas of service centers. Service centers throughout the U.S. receive this custom programming to educate customers on their factory scheduled and preventative maintenance needs, and to improve their waiting experience. AutoNetTV combines fast-paced entertainment with independent editorial content to increase customer satisfaction and improve sales of preventative maintenance and repair services. AutoNetTV is a CBS television program partner and airs segments from popular shows such as Dr. Phil, Entertainment Tonight, Vh1 and CBS News.

The approximately one-hour long program provides multiple options for major service chains to also integrate their branded messages within the existing AutoNetTV programming content. AutoNetTV also provides a secondary programming channel, called the Pro Channel, which airs before and after store hours at participating service centers. This program provides business and marketing insights, technical training, and other industry-specific messages devoted to the professionals working in the automotive aftermarket. The Pro Channel is also used by major brands to communicate corporate messages.

Website: http://www.AutoNetTV.com
#

Contact:

Sean Whiffen
Co-founder
Phone: (801) 492-9900