The Business Igniter: When You Assume…

We all know the saying that begins, “When you assume…” so I won’t finish it in this post.  Let me just say that when it comes to marketing and sales it is most often true.  I am confident you have a valuable product or service.  If you didn’t you wouldn’t put your heart and soul [...]

The Business Igniter: The Shortest Distance…

The shortest distance between two points is a straight line.  We all know that.  But did you know that  “Laughter is the shortest distance between two people?” (Victor Borge, 1909-2000)
There is tremendous power in laughter.  Human Beings are so-wired that we need to have fun and laugh and smile. In fact, we are hard-wired for [...]

The Art of Professionalism

It may have been said about catching flies, but did you know that honey is more effective than vinegar at catching business?  I’m occasionally surprised at the way professional adults sometimes conduct themselves when confronted with a challenging situation.  The art of professionalism is a hard one to get, even for the best of us, [...]