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	<title>Utah Valley Business Blog</title>
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	<link>http://utahvalleybusinessblog.com</link>
	<description>Utah Valley Business News and Review</description>
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		<title>Enterprise Translation Leader MultiLing Continues Expansion with New Utah Headquarters</title>
		<link>http://utahvalleybusinessblog.com/2012/enterprise-translation-leader-multiling-continues-expansion-with-new-utah-headquarters/</link>
		<comments>http://utahvalleybusinessblog.com/2012/enterprise-translation-leader-multiling-continues-expansion-with-new-utah-headquarters/#comments</comments>
		<pubDate>Thu, 02 Feb 2012 15:09:44 +0000</pubDate>
		<dc:creator>randyscott</dc:creator>
				<category><![CDATA[Utah Valley Business]]></category>

		<guid isPermaLink="false">http://utahvalleybusinessblog.com/?p=2485</guid>
		<description><![CDATA[-Company has grown staffing by nearly 125 percent since 2006 - The translation industry’s most advanced provider of global enterprise and intellectual property translation is expanding again. Following its move toexpanded headquarters in 2005, MultiLing has finalized an agreement to occupy two floors of the newly-constructed Zions Bank building at 180 N. University Ave., Suite [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: left"><a href="http://utahvalleybusinessblog.com/wp-content/uploads/2012/02/ZionsBank-exterior-signage.jpeg"><img class="alignright  wp-image-2486" src="http://utahvalleybusinessblog.com/wp-content/uploads/2012/02/ZionsBank-exterior-signage-300x300.jpg" alt="" width="173" height="173" /></a><a href="http://utahvalleybusinessblog.com/wp-content/uploads/2012/02/mulitilinglogo.png"><img class="alignleft  wp-image-2487" src="http://utahvalleybusinessblog.com/wp-content/uploads/2012/02/mulitilinglogo.png" alt="" width="111" height="24" /></a></p>
<p style="text-align: left">-Company has grown staffing by nearly 125 percent since 2006 -</p>
<p>The translation industry’s most advanced provider of global enterprise and intellectual property translation is expanding again. Following its move toexpanded headquarters in 2005, MultiLing has finalized an agreement to occupy two floors of the newly-constructed Zions Bank building at 180 N. University Ave., Suite 600, in Provo, Utah, to accommodate the company’s planned growth in 2012 and beyond.</p>
<p>MultiLing’s growing specialization in intellectual property translation—one of the most complex and highly strategic needs for global organizations, is accounting for much of the company’s current growth.</p>
<p>The ability totranslate intellectual properties in 40-plus languages with speed and accuracy is helping some of MultiLing’s largest global customers to increase their IP filings by as much as 200 percent, with no increase in cost. This factor isproviding MultiLing’s customers with a keen strategic advantage in their global expansion; however, it is also helping to drive the accuracy and excellence of the translation services MultiLing provides to all enterprises and companies, regardless of size.</p>
<p>“As a company, we are working to define and to drive the standard of excellence for translation technology and processes,” said Michael Sneddon, MultiLing CEO. “It is our high quality—coupled with our increasing specialization in intellectual property translation—that has allowed us to grow staffing by nearly 125 percent from 2006 and 2012, and will allow us to continue growing at an even faster pace in 2012 and beyond.”</p>
<p>Currently, MultiLing is preparing to move all of its Utah employees to the new headquarter space, located on two floors, has more than 50 percent additional space (and higher usability of the available square footage than its current facility)within the coming 90-120 days. The company is planning for a significant number of new hires during 2012 and 2013 and will provide further detail on its employment plans and product and service expansion at an open house event for the community and public in early to mid Q2.</p>
<p><strong>About MultiLing</strong></p>
<p><span>Founded in 1988, MultiLing specializes in translating for the patent, IT, chemical,medical technology, biotechnology and automotive industries. Clients include many Fortune 500 companies such as Dell, Procter &amp; Gamble, IBM, Siemens, TYCO, Lufthansa, Carbongen, Amcis AG, LSI Corporation, and Promise Technology. For more information, contact <a class="smarterwiki-linkify" href="http://www.multiling.com">www.multiling.com</a>.</span></p>
<p>###</p>
<p>Follow us on Twitter: @MultiLing<br />
<span> Like us on Facebook: <a class="smarterwiki-linkify" href="http://www.facebook.com/pages/MultiLing-Corporation/303063499067">http://www.facebook.com/pages/MultiLing-Corporation/303063499067</a></span><br />
<span> Read our blog: <a class="smarterwiki-linkify" href="http://blog.multiling.com/">http://blog.multiling.com/</a></span></p>
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		<title>Alan E. Hall to Keynote Sandy Area Chamber Base Camp for Businesses on Thursday, Feb. 9</title>
		<link>http://utahvalleybusinessblog.com/2012/alan-e-hall-to-keynote-sandy-area-chamber-base-camp-for-businesses-on-thursday-feb-9/</link>
		<comments>http://utahvalleybusinessblog.com/2012/alan-e-hall-to-keynote-sandy-area-chamber-base-camp-for-businesses-on-thursday-feb-9/#comments</comments>
		<pubDate>Wed, 01 Feb 2012 22:02:08 +0000</pubDate>
		<dc:creator>randyscott</dc:creator>
				<category><![CDATA[Utah Valley Business]]></category>

		<guid isPermaLink="false">http://utahvalleybusinessblog.com/?p=2478</guid>
		<description><![CDATA[-Entrepreneur of the Year Alan E. Hall; Cheryl Snapp Conner, Snapp Conner PR; and Mary Michelle Scott, Fishbowl President to Present-   The Greater Sandy Area Chamber of Commerce is proud to present its first-ever Business Base Camp and Peak Awards Event at the Larry H. Miller Campus of Salt Lake Community College the morning [...]]]></description>
			<content:encoded><![CDATA[<p align="center"><a href="http://utahvalleybusinessblog.com/wp-content/uploads/2012/02/Sandy-chamber-logo.png"><img class="alignright  wp-image-2479" src="http://utahvalleybusinessblog.com/wp-content/uploads/2012/02/Sandy-chamber-logo.png" alt="" width="140" height="48" /></a></p>
<p align="center">
<p align="center">
<p align="center"><em>-Entrepreneur of the Year Alan E. Hall; Cheryl Snapp Conner, Snapp Conner PR; and Mary Michelle Scott, Fishbowl President to Present-</em></p>
<p align="center"><em> </em></p>
<p><strong></strong>The Greater Sandy Area Chamber of Commerce is proud to present its first-ever Business Base Camp and Peak Awards Event at the Larry H. Miller Campus of Salt Lake Community College the morning of Thursday, Feb. 9. The event provides small businesses throughout the Sandy and Salt Lake region with practical answers to the questions they ask most. Lunch is included as well.</p>
<p>The cost to attend is just $40 per seat or $400 per table for advance registration through Friday, Feb. 2; or $50 to register at the door. To register, phone 801 566-0344 or visit <a href="http://www.sandychamber.com/">www.sandychamber.com</a>.</p>
<p>Entrepreneur of the Year and Utah Technology Council (UTC) Chairman Alan E. Hall will keynote the event together with Cheryl Snapp Conner, UTC Trustee and Managing Partner of Snapp Conner PR and Fishbowl President Mary Michelle Scott.</p>
<p>The February 9 itinerary will be as follows:</p>
<p>·       8:00 a.m. Check in and networking</p>
<p>·       8:45 – Mary Michelle Scott, Fishbowl President:</p>
<p><em>“How to build confidence in potential customers”</em></p>
<p>·       9:45—Cheryl Snapp Conner, UTC Trustee and Communications lead and Managing Partner, Snapp Conner PR:</p>
<p><em>“How to build great branding and marketing,” and “Communicating the Right Message”</em></p>
<p>·       10:45—Alan E. Hall, UTC Chairman, Utah Entrepreneur of the Year, and Founder and Managing Director of MercatoPartners:</p>
<p><em>“The 7 C’s of Hiring and Keeping Great Employees”</em></p>
<p>During lunch, the Chamber will present its annual Peak awards to acknowledge businesses in the Sandy area who are going above and beyond.</p>
<p>“Now is the time for small businesses in Sandy and the surrounding regions to take hold and thrive,” said Chamber President Stan Parrish. “We invite all in our community to come to network, to learn and to be inspired by tremendous regional leaders at the first annual Base Camp event.”</p>
<p><strong>About Greater Sandy Area Chamber of Commerce</strong></p>
<p>The Sandy Area Chamber provides a multitude of ways to help you get connected, meet potential prospects, and build relationships with influential people. Members are always eager to assist each other and to help grow your business. For more information visit <a href="http://www.sandychamber.com/">www.sandychamber.com</a></p>
<p align="center">###</p>
<p>Contact:</p>
<p><a href="mailto:stacey@sandychamber.com">stacey@sandychamber.com</a></p>
<p>801 566-0344</p>
<p>&nbsp;</p>
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		<title>Seven Peaks Announces New Fun Center in Sandy, Utah</title>
		<link>http://utahvalleybusinessblog.com/2012/seven-peaks-announces-new-fun-center-in-sandy-utah/</link>
		<comments>http://utahvalleybusinessblog.com/2012/seven-peaks-announces-new-fun-center-in-sandy-utah/#comments</comments>
		<pubDate>Wed, 01 Feb 2012 20:52:49 +0000</pubDate>
		<dc:creator>randyscott</dc:creator>
				<category><![CDATA[Business News]]></category>

		<guid isPermaLink="false">http://utahvalleybusinessblog.com/?p=2473</guid>
		<description><![CDATA[Entertainment leader reopens recently acquired bowling center and begins plans for construction on laser tag, miniature golf and arcade attractions Seven Peaks (http://www.sevenpeaks.com), Utah’s leader in family entertainment and recreation, today announced the opening of its newest fun center location in Sandy, Utah, after acquiring Karen Pullman’s Pro Shop and Bowling Center in December of [...]]]></description>
			<content:encoded><![CDATA[<p align="center"><a href="http://utahvalleybusinessblog.com/wp-content/uploads/2012/02/SevenPeaksLogo.png"><img class="alignright  wp-image-2474" src="http://utahvalleybusinessblog.com/wp-content/uploads/2012/02/SevenPeaksLogo.png" alt="" width="80" height="13" /></a></p>
<p align="center"><em>Entertainment leader reopens recently acquired bowling center and begins plans for construction on laser tag, miniature golf and arcade attractions</em></p>
<p><strong></strong><strong>Seven Peaks </strong>(<a href="http://www.sevenpeaks.com/">http://www.sevenpeaks.com</a>), Utah’s leader in <strong>family entertainment and recreation</strong>, today announced the opening of its newest fun center location in Sandy, Utah, after acquiring Karen Pullman’s Pro Shop and Bowling Center in December of last year. The new Seven Peaks Fun Center™, at 7984 South 1300 East in Sandy, is the company’s fifth <strong>entertainment venue</strong>. Plans for the new fun center include a two-story laser tag floor, indoor miniature golf, and a full arcade in addition to bowling once remodeling is complete. The fun center is open for business and will remain open during construction.</p>
<p>“We are very excited about this new Sandy location,” said Bruce Law, VP of Marketing at Seven Peaks. “Our Seven Peaks Pass of All Passes™ holders routinely give us feedback on what they want to see next, and bowling was top on their list. Now part of the Pass of All Passes, this new center will give pass holders in Salt Lake County a Seven Peaks venue they can enjoy year-round with their families.”</p>
<p>Law noted that the growing roster of Seven Peaks venues enables the company to provide consumers with a wider range of entertainment options they can enjoy all year and enables partnering merchants to create new complementary offerings to meet the recreational needs of Utah residents.</p>
<p><strong>About Seven Peaks</strong></p>
<p>Utah’s entertainment leader, Seven Peaks, recognizes the need for families to have wholesome, affordable and active alternatives for recreation and fun across the state. Seven Peaks owns and operates five recreational venues in Utah including <em>Seven Peaks Waterpark Provo™</em>—Utah’s largest water park, <em>Seven Peaks Waterpark Salt Lake™</em>, the two <em>Trafalga</em> <em>Fun Centers™</em> located in Orem and Lehi, and its newest venue, the new Seven Peaks Fun Center in Sandy. The company is also the creator of the <em>Pass of all Passes</em>™, offering guests discounted admission to many different recreational venues along the Wasatch Front for a one-time annual fee. Learn more at <a href="http://www.sevenpeaks.com/">www.sevenpeaks.com</a>.</p>
<p align="center">###</p>
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		<title>Inventory Management Leader Fishbowl Helps SMBs Meet Business and IT Challenges in 2012</title>
		<link>http://utahvalleybusinessblog.com/2012/inventory-management-leader-fishbowl-helps-smbs-meet-business-and-it-challenges-in-2012/</link>
		<comments>http://utahvalleybusinessblog.com/2012/inventory-management-leader-fishbowl-helps-smbs-meet-business-and-it-challenges-in-2012/#comments</comments>
		<pubDate>Wed, 01 Feb 2012 19:51:46 +0000</pubDate>
		<dc:creator>randyscott</dc:creator>
				<category><![CDATA[Business News]]></category>
		<category><![CDATA[Utah Valley Business]]></category>

		<guid isPermaLink="false">http://utahvalleybusinessblog.com/?p=2467</guid>
		<description><![CDATA[-“If you’re spending more than 4 percent of your revenue on IT, we can help,” Fishbowl CEO David K. Williams says- The leading provider of inventory control software, Fishbowl® (www.fishbowlinventory.com), is taking major steps to help small businesses thrive:  Fishbowl initiatives in 2011 and 2012 are helping SMBs throughout the U.S. not only to survive [...]]]></description>
			<content:encoded><![CDATA[<p align="center"><a href="http://utahvalleybusinessblog.com/wp-content/uploads/2012/02/FishbowlLogo3.png"><img class="alignright  wp-image-2468" src="http://utahvalleybusinessblog.com/wp-content/uploads/2012/02/FishbowlLogo3.png" alt="" width="71" height="71" /></a></p>
<p align="center">-<em>“If you’re spending more than 4 percent of your revenue on IT, we can help,” </em></p>
<p align="center"><em>Fishbowl CEO David K. Williams says</em>-</p>
<p><strong></strong>The leading provider of inventory control software, <strong>Fishbowl</strong>® (<a href="http://www.fishbowlinventory.com/">www.fishbowlinventory.com</a>), is taking major steps to help small businesses thrive:  Fishbowl initiatives in 2011 and 2012 are helping SMBs throughout the U.S. not only to survive the recession, but to find the ways to run their businesses more efficiently and profitably than ever before.</p>
<p>Solutions including the company’s trademark <strong>Fishbowl Inventory 2012</strong> software, the #1 most requested inventory solution for use with QuickBooks; options for outsourced IT; and integrated business software solutions through the <strong>Fishbowl Partner Nation (FPN)</strong> are among the answers Fishbowl is providing for its fast-growing base of small business customers during 2012.</p>
<p>“The byword for profitable business right now is ‘lean and clean’,” said <a href="http://www.fishbowlinventory.com/company/executive-bios/#David-K-Williams"><strong>David K. Williams</strong></a>, Fishbowl CEO. “We are showing companies how to obtain maximum efficiency and value from their business software solutions, and that it doesn’t require high expenditures or additional IT staffing to accomplish the strategic goals they need to achieve.”</p>
<p>“We are putting full control of a company’s strategy decisions back into the management’s hands,” President <a href="http://www.fishbowlinventory.com/company/executive-bios/#Mary-Scott"><strong>Mary </strong><strong>Michelle Scott</strong></a> added. “Too many small and growing businesses have been held hostage for far too long by the restrictions of overly cumbersome, expensive and restrictive IT.”</p>
<p>“We’re helping businesses turn the corner to solutions that provide immediate access to what the decision makers need, when they need it—without the constraints of unnecessary and overly heavy IT.”</p>
<p>For example, Fishbowl recently made the decision to outsource its own IT within a newly-created initiative called <strong>Fish-IT™</strong>. Although highly profitable and efficient, Fishbowl realized that even at its advancing size, the company could become more “lean and clean” by streamlining and outsourcing its internal IT.</p>
<p>For businesses in the larger end of the SMB spectrum, or who are downsizing IT-heavy business software solutions, Fishbowl offers <strong>Fishbowl Enterprise (FBE)</strong>, to provide these firms with a light and also robust and feature-rich alternative to the financial and resource tracking solutions that would otherwise need to be handled by traditional ERP/MRP.</p>
<p><strong>About Fishbowl</strong></p>
<p>Fishbowl and its cornerstone product, Fishbowl Inventory, make it possible for every business to have the level of flexible and mobile inventory management solutions large organizations enjoy. Fishbowl Enterprise is a lean ERP (Enterprise Resource Management) solution with a robust feature set that allows Fishbowl to provide organizations ranging from SMBs to mid-to-large enterprises with all the components required to meet their inventory and business management needs.<strong></strong></p>
<p align="center">###</p>
<p><strong>Contact</strong>:</p>
<p>Ryan Oaks</p>
<p>Snapp Conner PR</p>
<p>(801) 994-9625</p>
<p><a href="mailto:ryan@snappconner.com">ryan@snappconner.com</a></p>
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		<title>Aribex Continues Double-Digit Growth, Becomes Debt-Free in 2011 Economy</title>
		<link>http://utahvalleybusinessblog.com/2012/aribex-continues-double-digit-growth-becomes-debt-free-in-2011-economy/</link>
		<comments>http://utahvalleybusinessblog.com/2012/aribex-continues-double-digit-growth-becomes-debt-free-in-2011-economy/#comments</comments>
		<pubDate>Tue, 31 Jan 2012 15:53:08 +0000</pubDate>
		<dc:creator>randyscott</dc:creator>
				<category><![CDATA[Business News]]></category>
		<category><![CDATA[Utah Valley Business]]></category>
		<category><![CDATA[Utah Valley People]]></category>

		<guid isPermaLink="false">http://utahvalleybusinessblog.com/?p=2463</guid>
		<description><![CDATA[New Management, Facilities, Markets, and Humanitarian Outreach Continue Momentum For 2012   Aribex, Inc., worldwide leader in handheld x-ray technologies and manufacturer of the NOMAD® Pro handheld x-ray system, today announced 2011 achievements, as well as its plans for continued corporate and market expansion in 2012. “We feel fortunate that Aribex has been a recession-proof [...]]]></description>
			<content:encoded><![CDATA[<p align="center"><a href="http://utahvalleybusinessblog.com/wp-content/uploads/2012/01/Aribex-Logo2.jpg"><img class="alignright size-full wp-image-2464" src="http://utahvalleybusinessblog.com/wp-content/uploads/2012/01/Aribex-Logo2.jpg" alt="" width="109" height="44" /></a></p>
<p align="center"><strong>New Management, Facilities, Markets, and Humanitarian Outreach Continue Momentum For 2012</strong></p>
<p align="center"><strong> </strong></p>
<p><a href="http://www.aribex.com/">Aribex</a>, Inc., worldwide leader in handheld x-ray technologies and manufacturer of the <a href="http://www.aribex.com/products/nomadpro.html">NOMAD<sup>®</sup> Pro</a> handheld x-ray system, today announced 2011 achievements, as well as its plans for continued corporate and market expansion in 2012.</p>
<p>“We feel fortunate that Aribex has been a recession-proof business with double-digit annual revenue growth almost since inception,” said <a href="http://www.aribex.com/company/managementteam.html">Ken Kaufman</a>, President and Chief Financial Officer of Aribex. “In 2011, revenue grew in excess of 30 percent and the company became debt-free.”</p>
<p>The Aribex Board of Directors appointed Kaufman to his current leadership role as well as a position on the Board in September of 2011. He partners with <a href="http://www.aribex.com/company/managementteam.html">D. Clark Turner</a>, PhD, Chairman and CEO, to continue the development and growth of Aribex.</p>
<p>Turner, founder of Aribex, was awarded the Utah Governor’s Medal for Science and Technology in January of last year. The award recognized Turner’s development of the company’s flagship product, the Aribex NOMAD handheld x-ray system. Last year, the internationally-known Edison Best New Product Awards<sup>™</sup> also honored Aribex with the Silver Award for the company’s NOMAD device.</p>
<p>Even in a challenged economy, Kaufman attributes strong growth to the company’s innovative quality products and the Aribex team that has worked so hard to make it all happen. With an emphasis on improving safety, access to care, and the patient/clinician experience, many regulators have realized that the time for handheld x-ray has arrived. Aribex is leading the charge with superior design, engineering and manufacturing.</p>
<p>“As they should be, radiological devices are subject to significant regulation and concern for safety,” said Kaufman. “Safety is our number one priority, and we’re proud that more than 30 independent studies and evaluations have validated our position by attesting to the safety and efficacy of our products. While these evaluations have made it possible for us to gain additional regulatory approvals worldwide, we call on reluctant regulators to consider the overwhelming evidence that our handheld x-ray is safe.”</p>
<p>Unlike the bulky wall-mount and portable systems in use, the NOMAD x-ray system is lightweight, rechargeable, and can go anywhere. In October of last year, the company shipped its 8,000<sup>th</sup> NOMAD device. Aribex looks forward to celebrating its 10,000<sup>th</sup> unit in service in 2012 along with the launch of several new initiatives.</p>
<p>“We’ll add new accessories to our current products while we continue to make steady progress on new technologies for future products,” said Kaufman. “We’re in the process of expanding our office space, and we’ve also begun the early planning stages of a new building in Utah County that will integrate technology and functionality to strengthen our systems and operations, enhance our capabilities, and facilitate our growth.”</p>
<p>“Aribex was built on innovation, courage, hard work and humanitarian service,” said Kaufman. “These founding ideals will power our growth in existing markets and expansion into new international markets in 2012.”</p>
<p><strong>About Aribex</strong></p>
<p>Aribex is the worldwide leader in portable and handheld x-ray products. Aribex NOMAD x-ray systems are now in use in clinical, remote and mobile facilities throughout the world, from the finest professional offices to humanitarian missions reaching underserved populations who desperately seek care. The NOMAD significantly decreases costs and provides hundreds of safe, high-quality images for dental and veterinary applications on a single battery charge. For more information, visit <a href="http://www.aribex.com/">www.aribex.com</a>.</p>
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		<title>mediaFORGE Challenges Foundations of Clicks &amp; View-through Impressions for Campaign Optimization</title>
		<link>http://utahvalleybusinessblog.com/2012/mediaforge-challenges-foundations-of-clicks-view-through-impressions-for-campaign-optimization/</link>
		<comments>http://utahvalleybusinessblog.com/2012/mediaforge-challenges-foundations-of-clicks-view-through-impressions-for-campaign-optimization/#comments</comments>
		<pubDate>Tue, 31 Jan 2012 15:48:47 +0000</pubDate>
		<dc:creator>randyscott</dc:creator>
				<category><![CDATA[Utah Valley Business]]></category>

		<guid isPermaLink="false">http://utahvalleybusinessblog.com/?p=2458</guid>
		<description><![CDATA[White paper outlines the best and worst metrics for optimizing display media campaigns  mediaFORGE, a dynamic display media provider, released a white paper detailing its position on why optimizing campaigns for impressions, post-impression attribution, and click-through rate (CTR) does not give an adequate understanding of campaign performance, and how post-engagement is able to substantiate performance [...]]]></description>
			<content:encoded><![CDATA[<p align="center"><a href="http://utahvalleybusinessblog.com/wp-content/uploads/2012/01/MediaFORGElogo2.png"><img class="alignright  wp-image-2459" src="http://utahvalleybusinessblog.com/wp-content/uploads/2012/01/MediaFORGElogo2.png" alt="" width="139" height="19" /></a></p>
<p align="center"><em>White paper outlines the best and worst metrics for optimizing display media campaigns</em></p>
<p> <a>mediaFORGE</a>, a dynamic display media provider, released a <a href="http://www.mediaforge.com/resources">white paper</a> detailing its position on why optimizing campaigns for impressions, post-impression attribution, and click-through rate (CTR) does not give an adequate understanding of campaign performance, and how post-engagement is able to substantiate performance with much more meaningful results.</p>
<p>Given the influx of media coverage around online ad measurement, and the creation of the “Making Measurement Make Sense” (3MS) initiative by IAB, ANA , and 4As, it’s clear that advertisers are consensually dissatisfied with current performance metrics. What’s less clear is how to identify the best solution.</p>
<p>mediaFORGE’s <a href="http://www.mediaforge.com/resources">white paper</a> was written to empower advertisers to make the right decisions when exploring campaign metrics amidst the growing clamor of proposed solutions.</p>
<p>“Optimizing campaigns is about much more than identifying a metric to report against,” explains mediaFORGE CEO, Tony Zito. “It also determines the design of your campaign, including who you’re targeting and how. It’s important that advertisers understand the implications of the metrics they choose, and we hope this paper will give them a step in the right direction.”</p>
<p>The full whitepaper can be downloaded from the mediaFORGE website at <a href="http://www.mediaforge.com/resources">mediaFORGE.com/resources</a>. Some of the paper’s key conclusions include:</p>
<ul>
<li>Limited viewable ad inventory challenges validity of attributed view-through conversions.</li>
<li>Narrowing target audience to optimize campaigns for clicks leads to substantial opportunity cost.</li>
<li>Campaigns should be optimized for <em>engagement</em> to maximize yield.</li>
<li>Tracking ad engagement validates that impressions were viewable.</li>
<li>Clicks are not the exclusive indicator of purchase intent.</li>
</ul>
<p><strong><br />
About mediaFORGE</strong></p>
<p><a href="http://www.mediaforge.com/">mediaFORGE</a> is a dynamic display media company that delivers a personalized and interactive ad experience designed to capture prospects and increase revenue. Its pioneering shared-revenue model charges marketers according to measured engagement that can be attributed to incremental revenue – never for impressions or view-throughs. With mediaFORGE, online marketers can employ the best aspects of display advertising with a low-risk business model, transparent data reports, and best-in-class account managers, making it the most compelling and efficient paths to optimal return on ad spend (ROAS). For more information, visit <a href="http://www.mediaforge.com/resources">mediaFORGE.com</a>.</p>
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		<title>Central Logic Announces Record Year in Revenue and Hiring</title>
		<link>http://utahvalleybusinessblog.com/2012/central-logic-announces-record-year-in-revenue-and-hiring/</link>
		<comments>http://utahvalleybusinessblog.com/2012/central-logic-announces-record-year-in-revenue-and-hiring/#comments</comments>
		<pubDate>Thu, 26 Jan 2012 15:37:11 +0000</pubDate>
		<dc:creator>randyscott</dc:creator>
				<category><![CDATA[Utah Valley Business]]></category>

		<guid isPermaLink="false">http://utahvalleybusinessblog.com/?p=2454</guid>
		<description><![CDATA[93% Year-Over-Year Sales Growth, 3X Total Employees, and Headquarters Expansion Cap a Tremendous Year for Hospital Software Developer Central Logic, the innovation leader in hospital patient flow and transfer center software, announced 93% sales growth in 2011 and strong positioning for continued growth in 2012, with the expansion of its executive team and a tripling [...]]]></description>
			<content:encoded><![CDATA[<p align="center"><a href="http://utahvalleybusinessblog.com/wp-content/uploads/2012/01/central_logic_logo_final-hi-res.jpg"><img class="alignright  wp-image-2455" src="http://utahvalleybusinessblog.com/wp-content/uploads/2012/01/central_logic_logo_final-hi-res.jpg" alt="" width="144" height="28" /></a></p>
<p align="center"><em>93% Year-Over-Year Sales Growth, 3X Total Employees, and Headquarters Expansion Cap a Tremendous Year for Hospital Software Developer</em></p>
<p><strong></strong><a>Central Logic</a>, the innovation leader in hospital <a href="http://www.centrallogic.com/solutions/overview">patient flow</a> and transfer center software, announced 93% sales growth in 2011 and strong positioning for continued growth in 2012, with the expansion of its executive team and a tripling of employees.  To accommodate growth, the Company is moving into new corporate headquarters at the RiverPark area of South Jordan, Utah.</p>
<p>In Q4, Central Logic hired Shane Eliason as Vice President of Sales and Chad Latimer as Vice President of Customer Service.  Both Eliason and Latimer bring vast experience in executive roles at Matrix42 and Symantec.  Previously the company’s Vice President of Sales, Mike Samuelian now leads a newly created strategic alliances team.</p>
<p>“We had a strong year in 2011 by adding a host of new client hospitals, including HCA South Florida, LSU, Memorial Hermann, LA Children’s Hospital, and others.  We strengthened our leadership position in the transfer center with the introduction of ForeFront 4.1.  We also introduced Central Logic Core™, our highly anticipated solution for hospital bed management,” said Central Logic CEO Darin M. Vercillo, MD. “With the addition of Shane and Chad to the executive team, as well as other talented and proven employees, we are poised for continued growth in 2012.”</p>
<p>Central Logic’s hiring initiative has been across the board, including engineering, professional services, sales, and marketing.  Central Logic has optimized its products for HP TouchSmart™ technology and has participated in marketing events promoting these integrated solutions.</p>
<p>As healthcare becomes a larger portion of the overall world economy, Central Logic’s Web-based solutions improve hospital efficiency and patient care by addressing issues such as hospital staffing, appropriate patient length of stay, and reducing readmission rates.  Central Logic’s suite of patient flow software provides hospital executives, physicians and hospital staff with actionable data to increase hospital revenue and reduce costs by more effectively utilizing hospital resources.</p>
<p>Central Logic is the executive sponsor of the industry&#8217;s only <a href="http://www.centrallogic.com/news-and-events/patient-flow-summit">Patient Flow Summit</a>.  The Summit draws hospitals administrators from across the country to learn more from industry thought leaders regarding patient flow management and best practices.  The 2012 Patient Flow Summit will be held in Las Vegas, May 14-17 and features notable industry luminaries such as Mike Leavitt, former HHS Secretary, and Jason Hwang, MD, co-author of <em>The Innovator’s Prescription</em> and partner at the Innosight Institute.</p>
<p>&nbsp;</p>
<p><strong>About Central Logic</strong></p>
<p><a href="http://www.centrallogic.com/company/about-us">Central Logic</a> is the healthcare industry’s leading provider of innovative patient flow software and consultative expertise. Since 2005, the company’s solutions have transformed patient transfer processes for some of the nation’s most respected medical systems and hospitals, including HCA divisions, the Cleveland Clinic, Sutter Health, Intermountain Health, and New York-Presbyterian Hospital. Central Logic’s Web-based solutions have the proven ability to improve patient care, increase hospital efficiency, and reduce costs. Central Logic works collaboratively with physicians, administrators, and staff to design and deliver practical transfer center, bed management and patient flow solutions that increase patient throughput while conserving internal resources. For more information, please visit <a href="http://www.centrallogic.com/">http://www.centrallogic.com/</a>.</p>
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		<title>MULTILING FOUNDATION ESTABLISHES THE “MULTILING FOUNDATION ANNUAL SCHOLARSHIP FUND” WITH UVU</title>
		<link>http://utahvalleybusinessblog.com/2012/multiling-foundation-establishes-the-multiling-foundation-annual-scholarship-fund-with-uvu/</link>
		<comments>http://utahvalleybusinessblog.com/2012/multiling-foundation-establishes-the-multiling-foundation-annual-scholarship-fund-with-uvu/#comments</comments>
		<pubDate>Wed, 25 Jan 2012 21:03:43 +0000</pubDate>
		<dc:creator>randyscott</dc:creator>
				<category><![CDATA[Utah Valley Business]]></category>

		<guid isPermaLink="false">http://utahvalleybusinessblog.com/?p=2449</guid>
		<description><![CDATA[In today’s business world, it is increasingly important for recent college graduates to be engaged in and aware of the global business climate. The Foundation’s primary sponsor is the Provo-based language services and technology company MultiLing Corporation, an international company with offices and employees across the globe. Through the Foundation, MultiLing is dedicated to giving [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://utahvalleybusinessblog.com/wp-content/uploads/2012/01/mulitilinglogo.png"><img class="alignright  wp-image-2450" src="http://utahvalleybusinessblog.com/wp-content/uploads/2012/01/mulitilinglogo.png" alt="" width="107" height="23" /></a></p>
<p>In today’s business world, it is increasingly important for recent college graduates to be engaged in and aware of the global business climate.</p>
<p>The Foundation’s primary sponsor is the Provo-based language services and technology company MultiLing Corporation, an international company with offices and employees across the globe. Through the Foundation, MultiLing is dedicated to giving back to the community and helping students connect to the rest of the world. By establishing the Foundation and starting this scholarship program, MultiLing wants to help qualified students reach their education goals as well as prepare them to compete in a global market.</p>
<p>“Not only do we help students, but we also help the businesses in our communities who will need well educated and prepared future managers and leaders,” said Michael Sneddon, MultiLing’s president. “Through its own impressive growth, Utah Valley University has demonstrated its commitment to create the best programs and gather the best faculty to educate our upcoming generation of leaders and to provide companies with the talent they will need to effectively compete in the global arena. Therefore, we are proud to partner with UVU in the pursuit of this goal.”</p>
<p>&#8220;We&#8217;re grateful for MultLing&#8217;s generosity and foresight in presenting UVU students with greater opportunities to succeed in their studies and beyond,&#8221; said Joel Kincart, Executive Director of the UVU Foundation. &#8220;From foreign language studies to business courses, UVU&#8217;s broad range of curriculum offerings are specifically geared toward a global engagement outlook and preparing students through real-world experience opportunities with organizations near and far. We&#8217;re thrilled about this partnership with MultiLing that will have reverberating effects and benefits beyond campus.&#8221;</p>
<p>MultiLing Executive Vice-President of Operations, Amanda Montecinos, adds, “As a company, we are always seeking highly educated, highly skilled employees who understand cultural diversity and are conscious about the impact of global trends. Thus, with this scholarship we also seek to send a message to all students that, in today’s global economy, approaching education with multiculturalism in mind will be an important dynamic in their path to success.”</p>
<p>&nbsp;</p>
<h3>About MultiLing</h3>
<p>Founded in 1988, MultiLing specializes in translating for the patent, IT, chemical, medical technology, biotechnology and automotive industries. Current clients include many Fortune 500 companies such as Dell, Procter &amp; Gamble, Siemens, TYCO, Münchener Rück, LSI Corporation and Promise Technology. For more information see MultiLing’s website at <a href="http://www.multiling.com/">www.MultiLing.com</a>.</p>
<p><strong><span style="text-decoration: underline">About UVU</span></strong><strong></strong></p>
<p>Utah Valley University is located in Orem, Utah, and is home to nearly 33,000 students. UVU began as a vocational school during World War II, and in the seven decades since, has evolved into a technical school, community college, state college and, finally, a comprehensive regional teaching university. UVU is one of Utah’s largest institutions of higher learning and offers programs ranging from career training to high-demand master degrees, with emphasis on undergraduate education.</p>
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		<title>Are You An Enabler?</title>
		<link>http://utahvalleybusinessblog.com/2012/are-you-an-enabler/</link>
		<comments>http://utahvalleybusinessblog.com/2012/are-you-an-enabler/#comments</comments>
		<pubDate>Tue, 24 Jan 2012 17:52:25 +0000</pubDate>
		<dc:creator>randyscott</dc:creator>
				<category><![CDATA[Utah Valley Business]]></category>

		<guid isPermaLink="false">http://utahvalleybusinessblog.com/?p=2444</guid>
		<description><![CDATA[&#160; &#160; &#160; &#160; by Ty Kiisel I’ve never really thought of being an enabler as being a good thing? Most of the time enabling behavior is couched in the context of someone who enables another persons negative behavior—which is why Dimitri Ivanenko’s recent Voices on Project Management blog caught my attention. Ivanenko describes an [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://utahvalleybusinessblog.com/wp-content/uploads/2012/01/enabler.png"><img class=" wp-image-2445 alignright" src="http://utahvalleybusinessblog.com/wp-content/uploads/2012/01/enabler.png" alt="" width="209" height="240" /></a><a href="http://utahvalleybusinessblog.com/wp-content/uploads/2012/01/TyKiisel_Better.jpg"><img class="wp-image-2446 alignleft" src="http://utahvalleybusinessblog.com/wp-content/uploads/2012/01/TyKiisel_Better-214x300.jpg" alt="" width="54" height="76" /></a></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>by Ty Kiisel</p>
<p>I’ve never really thought of being an enabler as being a good thing? Most of the time enabling behavior is couched in the context of someone who enables another persons negative behavior—which is why Dimitri Ivanenko’s recent Voices on Project Management blog caught my attention.</p>
<p>Ivanenko describes an enabler as someone who goes “…beyond the task of effectively driving the project activities and focus on the elements that empower the team by fostering a strong work ethic, high morale, satisfaction, and attaining personal and professional accomplishments. Enablers are very good at working with all the team members—internal and external to the project and organization…”</p>
<p>He suggests that this type of leader allows everyone on the team to achieve the following four behaviors that I’d like to expand upon:</p>
<ol>
<li><strong>Align to the overall goal</strong>: I think this is critical for the team to feel that what they’re doing is meaningful. My team’s objectives and the associated projects that roll up into them are generally a reflection of the greater departmental objectives which roll up into corporate objectives. As we set goals and establish project plans, it’s not uncommon for the members of my team to ask how our objectives roll up into those larger departmental and corporate objectives. In fact, if they don’t, it is questioned why we are working on them in the first place. However, for that to happen, they/we need visibility into what those objectives are. Without a transparent working environment, this would be impossible.</li>
<li><strong>Emotionally connect why the project’s overarching goal is important</strong>: Although there might be many who suggest that this is a superfluous step—”It’s important because I say it’s important”—if the team is unable to understand why any particular initiative is important, they’ll never be able to individually connect with the goal and will unable to take any ownership. At that point, they become “butts in seats” and can do more than what they’re told. This step is vital to creating an environment where the team can step up performance and contribute at a higher level.</li>
<li><strong>See their own purpose on the the team through their contribution and knowledge</strong>: I firmly believe that people want to contribute to something greater than themselves and that they want to provide value to that contribution. Working with a very motivated group of young people has taught me that when I give the team opportunities to do what they do best and contribute with their unique talents and abilities, they give their best efforts—and our organization gets their best work.</li>
<li><strong>Feel validated for their inputs and recognized for their efforts and outputs</strong>: There is no question in my mind that people (myself included) like to be recognized for their contributions and achievements. That’s not to say that insincere “atta-boys” are what team members are looking for. They are looking for validation that what they do is considered valuable. What’s more, meaningful acknowledgement of superior performance and accomplishment will never be unappreciated.</li>
</ol>
<p>Ivanenko suggests, “The great value of project managers serving as enablers is that—when combined with authority, they are able to drive the project and enable their teams to deliver higher quality projects and longer lasting results. This value is reflected in the quality of the product or service, processes and process adoption rate, plus greater organizational awareness and integration.”</p>
<p>I think he hits the nail on the head. Are you an enabler?</p>
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		<title>Primary Residential Mortgage, Inc. Launches Enterprise Risk Management Group</title>
		<link>http://utahvalleybusinessblog.com/2012/primary-residential-mortgage-inc-launches-enterprise-risk-management-group/</link>
		<comments>http://utahvalleybusinessblog.com/2012/primary-residential-mortgage-inc-launches-enterprise-risk-management-group/#comments</comments>
		<pubDate>Wed, 18 Jan 2012 19:26:22 +0000</pubDate>
		<dc:creator>randyscott</dc:creator>
				<category><![CDATA[Utah Valley Business]]></category>

		<guid isPermaLink="false">http://utahvalleybusinessblog.com/?p=2439</guid>
		<description><![CDATA[- H. Burton Embry Promoted To Focus On Evaluating And Analyzing Risk - &#160; Primary Residential Mortgage, Inc. (PRMI), one of the premier lenders in the mortgage industry, announced today the creation of a new Enterprise Risk Management (ERM) group. The creation of this new group demonstrates the company’s commitment to manage risk through the [...]]]></description>
			<content:encoded><![CDATA[<p align="center"><a href="http://utahvalleybusinessblog.com/wp-content/uploads/2012/01/prmi_logo.gif"><img class="alignright  wp-image-2441" src="http://utahvalleybusinessblog.com/wp-content/uploads/2012/01/prmi_logo.gif" alt="" width="133" height="37" /></a></p>
<p align="center"><em>- H. Burton Embry Promoted To </em><em>Focus On Evaluating And Analyzing Risk </em><em>-</em></p>
<p>&nbsp;</p>
<p><strong></strong>Primary Residential Mortgage, Inc. (PRMI), one of the premier lenders in the mortgage industry, announced today the creation of a new Enterprise Risk Management (ERM) group.</p>
<p>The creation of this new group demonstrates the company’s commitment to manage risk through the entire loan origination process and ensures that the company has the appropriate monitoring and evaluation policies.</p>
<p>“Over the last couple years, the mortgage industry has been under intense scrutiny,” said <a href="http://www.primaryresidentialmortgage.com/about_us/executives.aspx">Dave Zitting, President and CEO of PRMI</a>.  “While the larger banks all have ERM departments, it’s uncommon for a company of our size to have one but we wanted to take aggressive steps to demonstrate to our customers, partners and employees our commitment to providing a safe and compliant mortgage experience.”</p>
<p>Twenty-five year mortgage-banking industry veteran H. Burton Embry has been named Senior Vice President – Enterprise Risk Management and will be responsible for overseeing the Compliance, Licensing, Quality Control, Insuring, Final Docs and HMDA Departments for the company’s more than 190 nationwide offices and over 850 Mortgage Loan Originators.  Primary residential Mortgage is licensed in 49 states and the District of Columbia</p>
<p>“In today&#8217;s mortgage environment, lenders must manage compliance and quality issues more closely than ever before,” said Embry.  “By establishing this new group we are implementing a solution that will sharpen our focus on complying with all mortgage banking laws and regulations, improve on our overall loan quality and help us to better manage risk across all areas of our Company.”</p>
<p>In addition to Burton’s promotion, Shelly Hill has been promoted to Compliance Director.  Hill will be responsible for the day-to-day compliance activities of Primary Residential Mortgage.  Previously Hill was PRMI’s State Compliance Manager, a position she’s held since April 2011.</p>
<p>For more information about PRMI visit <a href="http://www.primaryresidentialmortgage.com/">http://www.primaryresidentialmortgage.com</a>.</p>
<p><strong>ABOUT PRMI</strong><br />
PRMI is a nationwide mortgage banking company with over 200 branch offices in 49 states. PRMI has grown its annual funded volumes to over $4.BB and projections to hit over $5.BB in 2012. PRMI specializes in providing our industry’s top professional originators and managers an exceptional career experience. PRMI&#8217;s strength ensures your ability to grow your mortgage career – coupled with mortgage banking / capital markets capability, agency seller-servicer, in-house serviced products, industry’s deepest product line (FHA, VA, State Bond Programs, Jumbo, Conventional, Reverse HECM, Construction &amp; Lot Lending, USDA, etc.), incredible financial support &amp; coaching, industry’s most comprehensive marketing support &amp; technologies, and origination / production technologies to ensure fast turn times. PRMI &#8211; “Home of the American Dream.”</p>
<p><strong>PR Contact:</strong></p>
<p>Jeremy Kartchner</p>
<p>Snapp Conner PR</p>
<p>801 994-9625</p>
<p><a href="mailto:Jeremy@snappconner.com">Jeremy@snappconner.com</a></p>
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