Author Archive
The Business Igniter: When You Assume…
We all know the saying that begins, “When you assume…” so I won’t finish it in this post. Let me just say that when it comes to marketing and sales it is most often true. I am confident you have a valuable product or service. If you didn’t you wouldn’t put your heart and soul [...]
The Business Igniter: The Shortest Distance…
The shortest distance between two points is a straight line. We all know that. But did you know that “Laughter is the shortest distance between two people?” (Victor Borge, 1909-2000)
There is tremendous power in laughter. Human Beings are so-wired that we need to have fun and laugh and smile. In fact, we are hard-wired for [...]
The Business Igniter: Following Up
How is your Follow Up? Are you consistent? Are you persistent? In what ways do you follow up? Do you call, send cards, email, call again?
In her book, Get Clients Now, author C.J. Hayden says, “Following Up is at the center of the Universal Marketing Cycle for a reason: consistent and persistent follow up is [...]
Put a Little SPARK in Your Dining Experience
Last night my wife Becky and I went to SP^RK (yes, it’s pronounced SPARK), a hip new restaurant in the Wells Fargo building in Provo.
Decked out in modern themes and furniture and cool music in the background, the first thing that strikes you is that by stepping through the doors you’ve just stepped “out of [...]
The Business Igniter: Personal Success Precedes Business Success
I was talking to a prospective coaching client the other day. As I was explaining the emphasis we place on balance and personal success in our coaching programs he interjected and made an interesting comment.
He said to me, “Kip, I know I have some things I need to improve on personally, but for right now [...]
The Business Igniter: The Power of Responsibility
I received the following in e-mail some time ago. I found it to be profound, insightful, and above all…true! I have had this discussion many times with my own coaching clients. Sometimes in business we get so caught up in daily operations, so consumed with the bottom line, that we forget what really matters and [...]
The Business Igniter: Networking
People do business with people they know, like, and trust. This has been proven true time and time-again. The question for most of us is “how?”.