You have heard of an ‘Elevator Pitch’; its the story you tell the guy who gets on the elevator with you and says ’so, what do you do?’. You have about 60 seconds before one of you gets off on the next floor. What do you say so that he gets the big picture in as little time as possible? Here is your answer. Follow this template and start practicing your own ‘Elevator Pitch’:

• Introduce yourself by name (’My name is Larry Johnson’)
• Name your company (’I work for Big Widgets, Inc.’)
• Locate your business (’Our headquarters is located in Chicago’)
• Identify your prospective client (’We sell to [specifically] middle-income homemakers’)
• Introduce your product or service (’Our product is called the Wonderful Widget’)
• Identify the primary value proposition of your product (’It makes peeling potatoes fast, safe, and easy’)
• Review the top three features of your product (’It has an easy-grip handle, a safety shield, and comes in colors’)
• Share a testimonial or memorable quip (”Our peeler outsells our competitor three-to-one’)
• Share your favored contact method (’You can find us on the Web at www.bigwidgets.com’)

Keep it short, simple, and too the point. No need to burn the entire ‘60-seconds’.
When you are done, shake hands, offer a salutation, and get to work.

If you still have time, ask your aquantance ‘What do YOU do?”, and see if their elevator pitch is as good as yours.