Seize The Power

What can you do with broadband speeds of gigabit per second (Gbps)? That’s 1,000 Megabits per second—up to 100 times faster than the current national average speeds. For starters, you can download songs, movies and TV shows over the Internet in seconds. You can play games, hold a video conference and share files and photos, all high-quality experiences at ultra-high speeds.

That’s just the beginning. As we all acquire more Internet-connected devices, our need for more bandwidth proliferates. Back in 2012, Bloomberg estimated that the average U.S. household had five such devices—desktops, laptops, tablets, smartphones, TVs, gaming consoles and wearable tech among them. A year later, Reuters predicted that number would jump to 50 by 2020. Does that sound far-fetched? Maybe not, considering the burgeoning world of the Internet of Things in which our cars and home appliances connect with our must-have devices and with each other.

Jackie Lalor, Marketing, Communications Strategiest for CenturyLink Utah (3rd from Left) joins VP Jeremy Ferkin in awarding $6,844 and 1,000 cans of food to the Utah Food Bank on July 29, 2015, together with Utah Governor Gary Herbert
Jackie Lalor, Marketing, Communications Strategiest for CenturyLink Utah (3rd from Left) joins VP Jeremy Ferkin in awarding $6,844 and 1,000 cans of food to the Utah Food Bank on July 29, 2015, together with Utah Governor Gary Herbert

The power of 1 Gbps is not a luxury but, increasingly, a must-have for ordinary residents, as well as businesses. Call it the virtual cycle: As greater broadband capacity gets installed in one area, it’s driving demand for higher bandwidth elsewhere, as everyone wants to get on that bandwagon. (A recent Wall Street Journal story reports that as more people base home-buying decisions on the availability of broadband, high-speed Internet access is driving up the price of houses.)

With those growing needs in mind, CenturyLink, Inc. recently introduced 1 Gbps Internet broadband service to 3,600 households of Daybreak, through our ultra-fast fiber to the home (FTTH) network. This service allows residents of Daybreak, a master-planned community in South Jordan, to access some of the fastest upload and download Internet speeds in the nation. We’re committed to bringing 1 Gbps speeds to roughly 100,000 residential customers over the next 10 months, including Sugar House, Millcreek, downtown Salt Lake City, and Liberty Park, along with several cities along the Wasatch front.

Daybreak joins a family of already lit-up neighborhoods of residential and small and midsized business customers. CenturyLink has made 1 Gpbs service available to customers in parts of 17 states, stretching from Orlando, Fla. and Minneapolis-St. Paul to Seattle and Salt Lake City.

Selected households now have the same power as leading-edge businesses. With 1 Gbps “symmetrical” speed, you can upload data and multi-media files to the cloud (where they are backed up and stored) at the same ultra-fast rate as you download the TV shows and movies you can’t live without. You’ll also have the bandwidth to accommodate more devices in your life, as your phone communicates with your car, and your dishwasher starts talking to your washer and drier.

CenturyLink is proud to be putting this power into the hands not only of businesses, universities and schools, but also in homes. Welcome to the gigabit world.

Jackie R. Lalor is a Marketing, Communications, and Business Development Strategist at CenturyLink, Inc. (NYSE:CTL). Look for CenturyLink around the Salt Lake City area July 27-29, during its #HereForGood campaign.