-October 3 Event Will Show Marketers How to Achieve the Best of Both Worlds-

Utah Technology Council (UTC) will host a PR event on October 3 at 8:00 – 9:30 a.m. to demonstrate how to blend and combine SEO and Public Relations for optimal marketing and online reputation success. At the event, Kelly Shelton, CMO of Boostability, one of the nation’s fastest-growing SEO companies, will join Jack Hadley, CEO of My Social Practice, in sharing the ways SEO can amplify efforts in social media and PR.

We will also hear from Ryan Camomile, CEO of Infogenix, on how to use SEO to build and drive online reputation, which is one of the world’s leading indicators of online business success. How can you build a solid reputation on the web? If you’ve been unfairly maligned on a website, how do you reconcile the situation and correct the bad news?

The event will conclude with a Q&A panel that will offer new ideas for all on how to integrate their SEO and PR efforts effectively to avoid potential mistakes.

“SEO and PR are great complementary programs if organizations handle them well,” said Cheryl Snapp Conner, co-chair of the Communications Committee for UTC. “These are vital issues, and our regional experts from Boostability and Infogenix will provide cutting-edge information that will benefit every company currently engaged in PR.”

The event will be held at the Master Control Inc. headquarters at 6330 South 3000 East, Suite 200, and will include a light breakfast.

About the speakers:

Kelly Shelton has served as VP of Marketing at Boostability since June 2011 and Vice President of Channel Partners since June 2013. He began his marketing career in 1996 at Financial Freedom International, Inc. where he spent 12 years serving in various executive positions, including Licensee Manager and VP of Marketing. He later served as Marketing Director of Family Financial Education Foundation a non-profit 501 (c)(3) organization. Kelly has successfully managed large marketing departments and budgets and has been responsible for major growth in each of the companies he has worked for. He holds a Bachelor of Arts in Latin American Studies and Business Management from Brigham Young University.

Jack Hadley is a partner at My Social Practice, an agency that provides affordable social media marketing ideas, content, strategy, and support to dental and orthodontic practices. He is the former CEO at Lava7, an agency focused exclusively on social media marketing solutions for businesses. He also teaches social media marketing to MBA students at Brigham Young University’s Marriott School of Management.

Ryan Camomile is a co-founder and the CEO of Infogenix, a web-development company in Orem, Utah. The company began in 1996 with Ryan as the sole designer. He became interested in Adwords and SEO when he realized that there was more to developing a site for success on the Internet than excellent design and functionality. Today, with his company, Ryan specializes in helping businesses of any size to grow and develop.

For information on upcoming events and on becoming a UTC member, please contact membersmatter@utahtech.org or 801-568-3500.

About the Utah Technology Council

The UTAH TECHNOLOGY COUNCIL is the state’s premier professional association for over 5,000 high tech, clean tech and life science companies, representing nearly 10 percent of the state’s total payroll. At its core, UTC exists to help Utah technology businesses become more relevant and competitive by creating VALUABLE CONNECTIONS with members and others who offer peer experience and advice, by addressing the serious TALENT SHORTAGE faced by member companies and by assisting members to gain ACCESS TO FUNDING. Members join UTC to share insights with industry peers, counsel with government and academic leaders and receive help from professional service providers and funding resources. www.utahtech.org.