The vast landscape of the Internet is a gold mine for business owners if you know where to look. But formulating a social media strategy and launching a Facebook page for your product just aren’t enough anymore. Search engine algorithms change faster than the fashion industry these days, and companies, especially small businesses, have to cater to the new truism, “content is king.”

Not only do you need fresh content on your website at least weekly, you need a way to keep users engaged on every major social media platform as it applies to your brand. Creating and leveraging engaging content is the key to higher search rankings, more positive reviews, and a higher visibility with your target audience. Additionally, the content you publish can help you gain insights about your customers, their wants and needs, and their reactions to your product. Social media can help you build a loyal consumer base, if you know how to use it correctly.

The rules and best practices for creating masterful digital content can be overwhelming, especially to small business owners venturing into online branding for the first time. Your goal should be to create relationships with your consumer base, not only driving sales. Content is needed so often, it’s easy to feel like you need to take shortcuts. Some shortcuts can help you cut down on the time you spend managing social media accounts, but others will ultimately hurt you. It’s important to have constant content that is also high quality.

Spending a few minutes a day focusing on your digital reputation can have a major and lasting impact on your brand and ultimately, your bottom line. Seek out online tutorials, helpful blog posts, and experts within your network who can help you improve your strategies. Learning more about digital PR is one of the most powerful investments you can make in your entrepreneurial career.

PilmerPR, a Utah-based company headed by John Pilmer, a familiar face in the local business community, is hosting a FREE webinar event July 8th with tips and tricks for creating online content and feeding the social media monster. Register now for the chance to learn five dos and don’ts to feed the content monster.

John Pilmer, APR is an award-winning, accredited public relations and digital marketing advisor for emerging sector leaders. His firm, PilmerPR LLC has accelerated the launch of 40+ startups with 4 so far landing in the Inc. 500 Fastest Growing Companies in America. He holds a B.S. in Business Management and Marketing from Brigham Young University, as well as an MBA from the University of Utah. He also teaches entrepreneurship at Utah Valley University.