-The company’s products give web analysts the ability to quickly audit its web pages to ensure truthful data is being reported-

Due to its technological contribution in the field of digital analytics, website analytics and tag auditing technology company ObservePoint has been named as a Technology of the Year Finalist by the Digital Analytics Association (DAA).

ObservePoint’s sophisticated simulation engine allows web analysts to test, from a measurement perspective, how traffic and its specific pathing and conversions will be reported. ObservePoint’s products search out and find tags that aren’t firing correctly despite them being visible in the code and pages where multiple versions of the same vendor’s tags are causing data to be inflated.

Web analytics auditing and tag auditing are becoming hotter topics within the industry due to the growing need of analysts wanting to know the truth about their web data,” said Rob Seolas, ObservePoint CEO. “We’re honored that members of the Digital Analytics Association have selected ObservePoint as a finalist and view this as validation that the tag space is growing in importance to web analysts everywhere.”

In its third year, the 2013 DAA Award for Excellence honors individuals and companies that have made an outstanding contribution to the analytics community. Finalists were voted for by members of the association with winners for each category to be announced at the annual Gala on April 16, 2013, in San Francisco.

For more information about ObservePoint and its products, visit www.observepoint.com or call 855-TRUTH-NOW.

About ObservePoint

Based in Orem, Utah, ObservePoint is the leader in web tag auditing – a critical element of web analytics. Audited web reporting resolves significant flaws in ROI analysis and executive data. ObservePoint uses a unique method of simulating network traffic at a speed and scale unparalleled in the industry to identify web analytic tag errors. For more information, visit www.observepoint.com or call 855-TRUTH-NOW.



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