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Kynetx Is Changing The Way We Use The Internet

According to the guys at Kynetx; ‘The greatest uses of the Web are functions that have likely not been invented yet‘. I spent some time at their conference last week and by the time I was finished listening, I was convinced they are on to something. Big.

As the owner of a web development company, I spend a lot of time helping companies turn their ideas into applications that can be delivered to their customers over the Internet. Simple enough; you’ve got a need to show your customers some data, we can build an interface to facilitate the transaction. The way we traditionally look at a web application is a lot like the way we learned to use the telephone: I can call you up and ask you a question about your product or service, and you will give me an appropriate response.

We do the same thing on the Web when we visit a vendor’s site and look up a specific data point. However, as we all know, a typical Web search or site visit is just one piece of the puzzle, and usually more research is needed to get additional data points that are combined to help us solve a contextual problem. We collect data from multiple sites, compare the data and made a decision about where to go for dinner, for instance. But wouldn’t it be cool if we could use the full power of the Internet to help us make contextual decisions without all the jumping around? What if my browser made suggestions about a place to eat based on the tweets I just received, my browsing history, and my current location?

Kynetx has been re-thinking this problem and have come up with a set of easy-to-use development tools that allow us to build applications that reach across the Internet in a one-to-many framework to bring disparate information together into contextual solutions. Take for instance the example that Kynetx founder Phil Windley shared with me over dinner last week: You are looking for a clean movie to share with your family on your Clear Play machine, but are using redbox.com to see what movies are available at your local Red Box vending machine. In a normal scenario, you might go to redbox.com to see what is available, then hop over to clearplay.com to see if the movie has been added to the Clear Play library. If it is available, you would go back to redbox.com and reserve the movie. If not, you start the process over again.

The Kynetx platform allows a developer to modify your experience on the Red Box site so that all the movies available at Clear Play have a ‘Clear Play’ logo above them while you are browsing the Red Box site. Essentially, Kynetx allows you to bring together both experiences and combine them into one more meaningful experience. Imagining the possibilities, my mind swims in a rockin’ new vision of surfing the Web and seeing everything just the way I want to, with subtle notices announcing that I can take advantage of connections and cross referencing my accounts to show me things that are relevant to my needs.

Kynetx is demonstrating how the Web can be so much more than just a one-to-one transaction, and is paving the way to make it easy for developers to create custom applications in almost no time at all. Their tools are impressive and apparently very easy to use; one morning at the conference the audience was asked who had developed a new application using Kynetx tools in the last month. Most hands went up. Who had developed an app in the last week?; still many hands. Who in the last day? Several hands still remaining. A couple guys in the audience had developed and launched applications over night, from what they learned on day one of the conference. Amazing!

Kynetx looks poised to be a valued service platform for the next wave of Web development, and is making a strong presence as a Utah County entrepreneurial venture. The conference last week was a big success and with several industry luminaries on hand to support their vision, Kynetx looks ready for prime time and has some good strides behind it.

By all counts, Kynetx will make a significant positive impact on the way we use the Internet, and will no doubt be one of our bigger local success stories.

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