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Blog Marketing Tip: Building Momentum

Each week I introduce a new Corporate Blogging Tip, and for those of you who haven’t heard, I am also podcasting the Corporate Blogger Tips on iTunes. Feel free to subscribe when you can; it makes for a quick break in your day and will keep you thinking about how to improve your corporate blog. I try to keep them at five minutes or less.

This week: Building Momentum With Your Corporate Blog

Experienced marketers know that much of the cost in getting ‘up to speed’ with any campaign is in building ‘momentum‘. Momentum is defined in physics as the quantity of motion of a moving body, measured as a product of its mass and velocity. Basically, for us marketers, ‘momentum’ means a campaign’s size and speed, measured by it’s ability to move forward with less and less effort.

Think of the momentum you build in starting your car from a dead stop, and where the costs are: When the light turns green you step on the gas a little harder than normal, and expend extra effort as the engine pulls against the weight of the car and everything in it. Eventually, you begin to take advantage of your momentum and can ease your foot off the gas pedal a little bit while still maintaining your speed. The effort you expended up front is now realized as optimization and efficiency.

It works much the same way with online marketing and SEO; much of your effort is expended up front, and as your momentum increases you’ll be able to take advantage of the fruits of social marketing and viral growth.

Click through to the original article to read the three quick tips I give this week to help you Build Momentum With Your Corporate Blog.

Don’t forget to subscribe to my weekly Business Blogger Tips Podcast on iTunes!

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