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Colony Tire Customers Now Watching AutoNetTV

Colony Tire customers are being educated and entertained with AutoNetTV programming while waiting for their car to be serviced. The agreement with the repair locations in North Carolina and Virginia will include custom Colony Tire branding and promotional messages to be aired in conjunction with AutoNetTV programming. The before and after business hours Pro Channel program will also be used for corporate training and announcements to employees.

The AutoNetTV waiting-room programming at Colony Tire locations will teach customers about the performance, safety and cost-saving benefits of having regular maintenance service done on their vehicles. The interesting educational reports cover a range of topics from Air Conditioning Service and Differential Service to Higher Mileage Service Intervals. The education content is integrated with entertainment segments such as movie reviews and programming from CBS including Rachel Ray, College Sports TV, The Early Show and more.

“We here at Colony Tire are thrilled to work with AutoNetTV, “says Doug Hodges, Executive Vice President of Colony Tire. “With the informative automotive education and top-notch entertainment, it truly is the best of both worlds. I’m glad to say our shops enjoy it and, more importantly, our customers enjoy it.”

The balance of education and entertainment will create a positive waiting experience for customers at Colony Tire. In a recent Nielsen Company study, customer surveys found 84% agreed that AutoNetTV is a good thing for a service center to offer its customers. Additionally, 1 out of 5 customers became more interested in obtaining a product or service after watching AutoNetTV.

“AutoNetTV is very excited to work with the great folks at Colony Tire,” says Bobby Cannon, AutoNetTV Sales Manager. “They recognize the many benefits of having a well-informed customer, and reinforcing the benefits of their services while people sit and wait. The program looks fantastic with the inclusion of Colony Tire TV spots, focused on brand reinforcement and current promotions. We look forward to being a part of their overall company marketing plan.”

About AutoNetTV
AutoNetTV is the pioneer of automotive television programming for customers in the waiting areas of service centers. 6,000 service centers throughout North America receive this custom programming to educate customers on their factory scheduled and preventative maintenance needs, and to improve their waiting experience. AutoNetTV combines fast-paced entertainment pieces from CBS with independent editorial content to increase customer satisfaction and preventative maintenance services. The monthly program is approximately an hour and a half long and provides multiple options for major service brands to integrate their branded messages within the existing AutoNetTV programming content. AutoNetTV also provides the Pro Channel, dedicated to the owners and team members of service centers. This program provides business and marketing insights, technical training, and other industry-specific messages devoted to the professionals working in the automotive aftermarket. The Pro Channel is also used by major brands as a corporate communication platform. The AutoNetTV Web Tools brings powerful, search optimized consumer education videos to the websites of automotive service centers.

About Colony Tire
Colony Tire started out in 1976 with just two gasoline pumps in Rodanthe, NC. Today, Colony Tire is one of the leading tire distributors in North America. 500+ associates operate 225 vehicles and 40 locations in North Carolina and Virginia. Colony Tire’s primary objective is to exceed their customer’s expectations for service. They provide high-quality products and services at reasonable prices in order to develop strong relationships with their customers. Visit www.colonytire.com.

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