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Car and Driver and Road & Track to Rep Ad Sales for AutoNetTV

Car and Driver and Road & Track announced last week a partnership to provide advertising sales representation to AutoNetTV, a leading provider of television programming in nearly 6,000 automotive service center waiting rooms of regional and local auto service centers, such as Valvoline, Meineke and Big O Tires.

“AutoNetTV offers a terrific solution that simply solves the dilemma of reaching today’s busy consumers in an out-of-home environment,” said John Driscoll, VP/Group Publisher of Car and Driver and Road & Track. “We offer our clients many opportunities to reach automotive enthusiasts and in-market shoppers through our platforms in print, digital, radio, mobile and CRM programs. Now we will be able to offer them another effective way to reach millions of viewers each month through the AutoNetTV network.”

“We are excited about our relationship with Car and Driver and Road & Track,” says AutoNetTV Chairman and CEO, Robert Cannon. “These iconic brands provide credible and authoritative content, and they have powerful relationships with advertisers in the automotive and aftermarket space. AutoNetTV’s quality programming content in the waiting-rooms reaches consumers in a receptive environment.”

National studies have shown that 9 out of 10 vehicles have at least one maintenance or repair item that has not been performed, generally due to lack of education or a lack of trust in the source of information. The AutoNetTV program empowers vehicle owners to make informed decisions that will ensure their safety and protect their automotive investment. Many of the nation’s largest automotive brands have implemented, or are testing, the AutoNetTV program to obtain the benefits from having a more informed customer base. These automotive brands, along with other national advertisers of multiple products and services, are provided the opportunity to reinforce their messages to a captive audience with the engaging power of television programming.

About AutoNetTV
AutoNetTV is the pioneer of automotive television programming for customers in the waiting areas of service centers. Nearly 6,000 service centers throughout North America receive this custom programming to educate over 2 million customers each month on their factory scheduled and preventative maintenance needs and to improve their waiting experience. AutoNetTV combines fast-paced entertainment pieces from CBS with independent editorial content to increase customer satisfaction and preventative maintenance services. The monthly program is approximately an hour and a half long and provides multiple options for major service brands to integrate their branded messages within the existing AutoNetTV programming content. AutoNetTV also provides the Pro Channel, dedicated to the owners and team members of service centers. This program provides business and marketing insights, technical training, and other industry-specific messages devoted to the professionals working in the automotive aftermarket. The Pro Channel is also used by major brands as a corporate communication platform. The AutoNetTV Web Tools brings powerful, search optimized consumer education videos to the websites of automotive service centers. Website: http://www.AutoNetTV.com

Car and Driver and Road & Track
Car and Driver (http://www.hfmus.com/hfmus/media_kits/automotive/car_and_driver/about_us) and Road & Track (http://www.hfmus.com/hfmus/media_kits/automotive/road_track/about_us) magazines deliver the most professional, well-educated and affluent readers. Our enthusiast audience is comprised of automotive experts who regularly influence the purchases of others who seek their advice and are opinion leaders, information providers and brand ambassadors. These strong magazine brands extend to many platforms including web sites, mobile sites, radio, CRM, integrated marketing database and more.

About Hachette Filipacchi Media U.S.
Hachette Filipacchi Media U.S. (www.hfmus.com) enthusiast brands and targeted media products reach nearly 60 million consumers through magazines, online and mobile content. The company’s editorial hallmarks are trusted expert content along with independent product testing. Our prestigious brands fall into six sectors and include: Fashion (ELLE, ELLEgirl); Automotive (Car and Driver, Road & Track, Jumpstart Automotive Media); The Luxury Design Group (ELLE DECOR, Metropolitan Home, PointClickHome); Women & Health (Woman’s Day and Woman’s Day Special Interest Group) and Enthusiasts (American Photo, Boating, Cycle World, Flying, Popular Photography, Premiere and Sound & Vision). HFM U.S. is part of Lagardère’s (www.lagardere.com) media division Lagardère Active, a producer of special interest content in over 40 countries.

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