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The Business Igniter: When You Assume…

We all know the saying that begins, “When you assume…” so I won’t finish it in this post.  Let me just say that when it comes to marketing and sales it is most often true.  I am confident you have a valuable product or service.  If you didn’t you wouldn’t put your heart and soul into what you do in your business.  So, why is it that so many Business Owners, Entrepreneurs, and Sales Executives sometimes make assumptions about who will or will not purchase their product or service?

It is important that you let them decide for themselves, at every phase of the sales cycle, beginning with whether or not to even hear more about what you have to offer.  Remember, IF YOU DON’T ASK, YOU WON’T KNOW!  If you look at a person and say to yourself, “Nah, she wouldn’t be interested” how can you be completely sure that’s true?

I recently purchased a new 58″ plasma TV from Matt Anderson at Wholesale Works.  Honestly, it was the deal of a lifetime in my opinion.  However, I didn’t go to Matt and say, “Hey, I’m looking for a TV!” because I wasn’t at the time.  But I am very glad that he didn’t assume that I wouldn’t be interested.  He approached me and told me about his special offer, and now his offer is mounted on my wall for my viewing pleasure.

I’m not suggesting your product/service is for everyone in the world, and that you should offer to everyone.  However, I am talking about those people who otherwise fit your target demographic, but for whatever reason you find yourself choosing for them by never approaching them at all.

So, be bold!  If you think someone will tell you no, then prove it.  Ask them and see if you were right.  If you hear the word “No” you won’t melt, and if they say “Yes” then you will simply have to admit to yourself that your initial assumption was wrong.  Don’t worry though, the additional revenue will make that pill easier to swallow.

To Your Success!

-Kip Kint, Success Coach & President, Mission Ignition

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