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Social Marketing: Interview with Paul Allen About Twitter.

I put on my Social Hat today and had a chat with Paul Allen, CEO of FamilyLink.com, about using Twitter for business.

Paul described himself as a ‘Twitter Addict’, and says he uses Twitter as many as ten times per day to share items, bookmark interesting stories, get the word out, and keep his ear to the tracks.

Last week, he used Twitter to announce a temporary position in his company. He was able to make a hire “within nine minutes after post”. He also gives us a hot tip on using Yammer to share information within your business.

Listen to my interview for the rest of the story, and to get in interesting insight into how a local success is using Twitter.

For those of you unfamiliar, Twitter is a micro-blogging tool that a lot of people are using to stay in touch. Businesses are discovering that Twitter has remarkable business applications in addition to the obvious social aspects.

And if you didn’t know, Paul Allen is the successful entrenpreneur who founded MyFamily.com, 10x Marketing, and FamilyLink.com (including ‘We’re Related’ on Facebook). Paul is a respected leader in the Utah Valley business community, and has achieved global recognition through his blog at http://www.paulallen.net

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