AutoNetTV Wins 2008 Automotive Communications Award
The Car Care Council Women’s Board has chosen AutoNetTV to receive a 2008 Automotive Communications Award. The AutoNetTV segment titled, ‘OE vs. Aftermarket’, won in the Business-to- Consumer Video News Release category.
The short video explores common misconceptions about the role of the Automotive Aftermarket in maintenance and repair services as it relates to a new vehicle warranty. Warranty laws are explained along with the practical and economic benefits of having maintenance and repair work performed at local service facilities. Incorrectly, dealership advertisements often leave consumers with the impression that only their technicians are able to properly service a particular make of vehicle and that their brand of parts are required to maintain the vehicle warranty - this is simply not true. “OE vs. Aftermarket” educates consumers on the legality and reality of warranty protection.
“We’re very pleased to receive this award from the Women’s Board,” said Brandon Storrs, AutoNetTV’s Production Manager. “Because women make over half of automotive service decisions, we try very hard to make our programming helpful and entertaining for women.”
The segment plays in the waiting lounges of nearly 5,100 automotive service centers contracted to receive the AutoNetTV programming in the U.S. and Canada. AutoNetTV combines automotive educational content with entertainment pieces from CBS, movie reviews, celebrity interviews and car reviews.
View the award winning segment, ‘OE vs. Aftermarket’.
About AutoNetTV
AutoNetTV is the pioneer of automotive television programming for customers in the waiting areas of service centers. Service centers throughout the U.S. receive this custom programming to educate customers on their factory scheduled and preventative maintenance needs, and to improve their waiting experience. AutoNetTV combines fast-paced entertainment with independent editorial content to increase customer satisfaction and improve sales of preventative maintenance and repair services. AutoNetTV is a CBS television program partner and airs segments from popular shows such as Dr. Phil, Entertainment Tonight, Vh1 and CBS News.
The approximately one-hour long program provides multiple options for major service chains to also integrate their branded messages within the existing AutoNetTV programming content. AutoNetTV also provides a secondary programming channel, called the Pro Channel, which airs before and after store hours at participating service centers. This program provides business and marketing insights, technical training, and other industry-specific messages devoted to the professionals working in the automotive aftermarket. The Pro Channel is also used by major brands to communicate corporate messages.
Website: http://www.AutoNetTV.com
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Contact:
Sean Whiffen
Co-founder
Phone: (801) 492-9900
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